Maui Jim’s philosophy is “see the world as you’ve never seen it.” Inspired by the beautiful Hawaiian islands, they wanted to create sunglasses that protected your eyes from UV light without diminishing the vivid colours of the natural world. The secret of Maui Jim’s magic is their innovative PolarizedPlus2® lens which blocks 100% of harmful UV rays while preserving visible colours. Maui Jim sunglasses are available for men, women and children and come in seven innovative styles. Maui Jim eyewear lets people see the world the way it should look. Like Hawaii.