Started after the Second World War, this distinctive and unique brand has been innovating fashionable eyewear for over half a century.
Tart Optical secured its leading edge reputation by being the first to use plastic frames. Since the 40s and 50s, they have been creating eyewear that embodies the values of an engineer, combining utilitarianism with functional beauty. Tart Optical’s unique aesthetic has caught the eye of celebraties. Jonny Depp wore Tart Opticals in The Secret Window. Playing an eclectic writer struggling to see the truth, Depp could not have chosen a better brand. Tart Optical are also Brad Pitt’s favourite brand. Tart Optical are available exclusively through our Edgbaston and Barnt Green outlets.