Named after the town in which it began, Hoya was started by two brothers Shoichi and Shigeru Yamanaka. Originally called Toyo Optical Glass Manufacturing, the company grew and expanded to become the multinational Hoya Corporation.

Today, Hoya employs a multinational workforce of over 34,000 people and has more than 150 offices and subsidiaries around the world.

Hoya’s lenses are produced with freeform surfacing. This treats the lens surface as a series of individual points, which Hoya engineers cut at pixel level along multiple axes. Such precision means that each lens can be optimised for every prescription. Hoya can even incorporate frame, fitting and wearing parameters into the lens calculation resulting in a highly personalised lens, every time.

Hoya Single Vision Lenses

The secret ingredient of many of Hoya’s single vision lenses is TrueForm Technology. With TrueForm each prescription is individually calculated and produced, improving optical acuity and performance. In addition, patented binocular evaluation models pinpoint and minimise distortion, providing clear peripheral vision and greater wearer comfort.

Individual lens
Nulux iDentity V+
Using cutting edge technology and the latest research, Hoya has created a lens that is tailored to the exact parameters of your visual needs. With Nulux iDentity V+ each prescription is individually calculated and produced using point by point freeform calculation and surfacing to improve optical acuity and visual sharpness over the entire lens. Benefits include

  • Focused vision in all directions
  • A clear, natural visual field at all times
  • The highest quality
  • Superior aesthetic appearance

Special lens
Nulux Active TrueForm
This lens makes it easier to use digital devices such as smartphones and computers. Designed with a slight plus progression towards the bottom of the lens, Nulux Active TrueForm stops the eye continually focusing and refocusing, reducing eyestrain and optical fatigue. Benefits of this lens are

  • Additional optical support enabling better performance for longer
  • Effortless focusing and refocusing
  • Clear, relaxed vision in all directions and at all distances
  • Smoother future transition from single vision lenses to multifocal lenses for younger presbyopes

Hoya Progressive lenses

Hoya’s progressive lenses are some of the most sophisticated on the market, allowing you to see clearly in near, middle and far distance vision.

Hoya Progressive lenses

Hoyalux iD LifeStyle V+

This progressive lens is customised to your unique lifestyle and each lens is adapted to take individual wearing parameters into account. Key benefits are:

  •  Highly accurate correction for maximum visual acuity and a crisper image
  •  Wider near and intermediate vision fields, ideal for reading and mobile device use
  •  Natural, stable vision even when moving around
  •  Two design variations to suit individual needs

Hoyalux iD MyStyle V+

Your eyes will probably have different prescriptions that possibly cause a vision imbalance. That’s where Hoyalux iD MyStyle V+ comes in. It’s the first progressive lens that balances the difference with an individualised lens design for each eye. Key benefits include:

  • A 100% personalised lens that is easy to adapt to
  • Perfect and effortless focusing
  • Excellent depth of vision
  • Natural, stable, crystal-clear vision
  • A tailor-made solution to their specific vision needs

Indoor Lens

Hoya’s indoor lenses are tailored for perfect and comfortable vision in a workplace environment. The lenses are designed to give the wearer optimal vision for near distance tasks such as reading a contract or viewing a computer monitor. Indoor lenses can provide knock on benefits, as the ability to see in the workplace can affect your posture in tasks such as using a computer. This means using Hoya’s indoor lenses can reduce back pain and encourage relaxed posture, making you more productive at work.

These indoor lenses offer clear and detailed vision for specific tasks, specialist hobbies or professions. The lens is available in three grades depending on your needs.

Hoya Indoor Lens

Standard lenses

Standard lenses are good value for money and the ideal choice for extensive computer work as they provide wide depth of vision at near and intermediate distances. As well, their improved depth and width correction makes them a great alternative to traditional reading lenses.

Premium lenses

Premium lenses are ideal for frequent computer users. Not only are the good for reading, they are also effective office lenses that provide a natural switch from the computer screen to the general office environment.

Advanced lenses

Advanced lenses are customised for the specialist user using TrueForm Technology and come in three types.

Hoyalux iD WorkStyle V+ Space
Especially suitable for people performing activities where the focus is a little further than a computer screen. Provides crystal clear vision up close and sharp far vision to infinity.

The Hoyalux iD WorkStyle V+ lens provides benefits such as:

  • Excellent depth and width perception at near and intermediate distances; extremely suitable when using digital devices
  • Smooth, comfortable transitions between the various distance areas
  • The highest level of accuracy

Hoyalux iD WorkStyle V+ Screen
Professions that require smooth, sharp depth and width vision from near distances up to 2 metres.

Hoyalux iD WorkStyle V+ Close
Perfect for people with specialist hobbies and professions that require high levels of precision and benefit from the widest possible field of vision at near distances.

Hoya EnRoute Lens

Hoya understands the essential importance of driving to eyewear users. Their Enroute lens comes in both single vision and progressive designs and provides a host of benefits to motorists including:

  • Reduced glare and reflections from oncoming traffic and streetlights
  • Better contrast and brightness experience while driving in low light conditions
  • Clear vision in the far distance, the dashboard and in mirrors
  • Easy switching between distances

This makes for a driving experience that is more relaxing, more comfortable and safer. Professionals such as van and lorry drivers can wear the Enroute Pro which, in addition to the above benefits, has a contrast enhancing filter and a lens design that factors in driver vision and viewing distance to the dashboard. This promotes a natural, relaxed driving posture which is important for long haul journeys where the driver must stay in peak condition.

Hoya Sportive Lenses

These are a must have for all spectacle wearers who take their sport seriously.

The high-curved lenses are designed for wraparound frames, providing a snug, comfortable fit and protection at both the front and side of the face. Hoya’s Sportive lenses feature:

  • Optimised lens designs for high-curved frames with our unique prism compensation technology
  • Freeform surfacing, based on the wearing parameters of the selected frame
  • High base curves that match the curvature of sports frames
  • Choice of impact-resistant lens materials
  • 100% UV protection*

Spectacle Lenses for Children and Kids

Hoya’s children’s lens is designed to protect children’s eyes from damaging UV light, making sure children grow up with healthy vision and turn into clear sighted adults. This lens provides unsurpassed optical clarity and protection as well as comfort. Because children like a bit of rough and tumble, Hoya have designed this lens to be virtually unbreakable. The lens is made to withstand the impact of a 1kg steel ball dropped from a height of 1.20m.

As well as being easy to clean, water and dirt repellent, Hoya’s children’s lens is one of the most scratch resistant lenses on the market.

Special Lens Coatings for Spectacle Lenses

At Eye Opticians we care about your eyes.

Our lens product portfolio offers a variety of different solutions that is best for your requirements. Whether you need thin lenses, light lenses, correction for special distances or special filters or treatments to increase visual comfort we have the answer with the latest technological developments and tailor-made options, from our collection of quality manufacturers Hoya, Zeiss and Nikon.

Single Vision Lenses

Single vision lenses have the same prescription throughout the entire lens and can be used to correct short sightedness, long sightedness and astigmatism.

Progressive Lenses

Progressive lenses are the best option to correct presbyopia (age related near vision deterioration), and allows you to keep seeing near, intermediate and far distances within a single lens.

Office Lenses

Office lenses provide relaxed and clear vision from near to intermediate distances and are specially designed for office tasks.

Digital Lenses

These special lifestyle lenses are best suited for those who spend a great deal of time in front of digital devices.

Sports Lenses

Sports lenses provide the optimum optical correction for all sunglasses and curved sports frames -and make distortions at the edges a thing of the past.

Special Coatings

Coatings such as Blue Control, UV Control, and High Vision Long life improve the optics and prolong the life of spectacles lenses.

DriveSafe Lenses

ZEISS have introduced new lens -Drive Safe lenses. It is specifically designed to meet the vision needs of people who want to feel safer and more comfortable when driving with their everyday lenses.

Reactive Lenses

Tints and light reactive lenses such as Hoya Sensity and Transition lenses can enhance the cosmetic look of your lenses and give protection at all light levels. Available in grey,brown and green.

Spectacle Lenses by the Birmingham Experts

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