Eyewear · Designer brands
Prada Glasses
Milanese eyewear, from the archive to Linea Rossa
Milano · Dal 1913
Founded in Milan in 1913, Prada has spent more than a century turning the ordinary into something precious. Its eyewear works the same way: classic shapes, pushed just far enough to surprise.
From walnut-and-ebony frames to baroque curves and the sporting Linea Rossa, Prada’s eyewear has always been a place to experiment. See the current Prada glasses and sunglasses at EYE Opticians, and let us fit your frames with lenses made for your prescription.
The archive
A decade of Prada eyewear

2015
Prada Raw
Women’s eyewear cut from two precious woods, black walnut and Malabar ebony, so the veining makes every pair unique.

2016
Minimal Baroque
Baroque flowers and foliage abstracted into one sweeping curve, building on sunglasses first launched in 2011.

2017
Prada Cinéma
A campaign film about a day at the movies: a playful homage to cinematic escape.

2018
Cinéma Evolution
Oversized fronts lit by a shining metal element, with the flat temples of the original collection.

2019
Prada Disguise
Portraits of the Man Repeller team, illustrated by artist Bijou Karman.

Prada Linea Rossa
Built for the elements
The red line is Prada’s performance collection. Its 2025 campaign stars Academy Award-nominated actor Jake Gyllenhaal, shot by Rory van Milligen: after a year with the Luna Rossa Prada Pirelli sailing team, he swaps the sea for icy, high-altitude peaks.
The frames are designed for travellers in places where visibility drops, pressure builds and focus matters most.



The collection
In store

PR A17S
Sunglasses

PR A16S
Sunglasses

PR A02S
Sunglasses

PR A09S
Sunglasses

PR B11S
Sunglasses

PR 09ZV
Optical

PR B11V
Optical

PR B10V
Optical

PR B04V
Optical

PR B01V
Optical

PR 15WV
Optical

PR 19WV
Optical
Styles in store change through the year, so call ahead if you are after a particular frame.
Reach out
Message Eye
Visit us for personalised service and pair your frames with high-quality lenses from Hoya, Essilor or Zeiss. For more information or to book an appointment, call us or send a message.
- Edgbaston
- 0121 456 5676
- Barnt Green
- 0121 445 4545
Also in store




